UNDER ARMOUR ANNOUNCES PARTNERSHIP WITH GRANT CATALINO
Baltimore, MD – Under Armour, the Baltimore, MD-based leader in sports performance apparel, footwear and accessories, announced today a partnership with professional lacrosse player Grant Catalino, who will be a featured athlete for Under Armour’s new hard goods lacrosse equipment and appear across various marketing platforms.
‘Grant fully embraces his role not only as one of the nation’s best attackmen, but also as a role model, which makes him stand out and a natural fit for Under Armour,” said Matt Mirchin, Senior Vice President, Global Sports Marketing, Under Armour. “An emphasis on training and leadership to the next generation of athletes is paramount to our Brand. Grant has clearly demonstrated he shares these values through his mentorship of younger teammates and his performance on the field.”
Catalino joins a roster of elite athletes who have signed with Under Armour, including three-time Super Bowl champion Tom Brady, 2010 Heisman Trophy winner Cam Newton and Olympic swimming champion Michael Phelps, among others.
“As a Terp, I’ve always felt like I was a part of the Under Armour family, so to officially join the Under Armour team is a tremendous honor,” said Catalino. “Playing for Maryland, we wore Under Armour night and day for practices, games and training and I can say from experience that there is no other brand I trust more to help me perform at my best and no other brand I would be more proud to partner with.”
